CCA Confidential

The Chronicle of CCA Design Student

Tellmewhy

I just finished reading Tellmewhy: The First 24 Months of a New York Design Company. I found this book The Great Overland Book Company, a cute little book store near my apartment in San Francisco. It really stood out from other other design books because, it is half novel, half design book. The novel portion describes the first two years on karlssonwilker inc.

The story intrigued me because the concept looked so similar to my blogs concept. In there own words:

The typical design book:

  • Features a well-known (or not so well-known) design company.
  • Shows the best work from the past fifteen or twenty years (since the opening of the studio).
  • Everything is great and everyone is happy.
  • Stories are romantic memories and told a hundred times before.
  • Took a year to finish.
  • Cost around $45
  • No risk involved.

Tellmewhy:the first 24 months of a new york design company:

  • Features a little-known (or not known at all) design company.
  • Shows all the work from the firest 24 months (since the opening of the studio).
  • Everything is not so great and everyone is not that happy.
  • Stories are new and fresh.
  • Took four weeks to finish.
  • Costs around $19.
  • Risk involved.

I think these guys are my new heroes. Not because of their design work, though I like much of it, but more because of the approach and honesty in telling their story. And of course, their sense of humor is odd and quirky, like mine.

Definitely worth the $19.

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