CCA Confidential

As expected my critique went very badly. Jason brought in a quest critiquer, who gave me very hard time. In part because I admitted to my dissatisfaction with my design, and I knew what was wrong with it. I always thought that showed poor charictor in a professor, if they jump on someone who knows what went wrong. Knowing what went wrong, is the learning process. And I can’t stress that enough. Knowing what went wrong, is the learning process.

Here is what went wrong with my poster. Early on in the design process Jason and I agreed the Mew would be a great name to build unique typography around. So instead of developing a strong concept to frame the typographic solution, I chanced after one typographic solution and then another, without really having a context for it. So in the end the design feels kind of hollow and unfinished despite zillions of hours being pured into it.

Thats it. It’s a hard lesson, but I ll never forget it. And for all you other designers out there. Don’t get too exited about a particular solution, get the concept down first.