Wall Critique Of Logo Concepts
I realized today I haven’t been keeping you all up-to-date on my projects. In Graphic Design I, I have sketched more than 200 logo ideas for the record label Secretly Canadian. Today I choose 9 of my best for a wall critique in class.
The critique went better than I expected. From the nine, four stood out as working possibilities. Here they are:
This is my favorite sketch. The concept is a wooden log wearing headphones. It has an off-beat humorous tone that matches the name of the company. The suggestions from the class and professor were to play with the orientation and headphone form. The best sugestion was to add white space between the log and headphone.
This was my very first sketch concept, to use the American flag, and sneak in a Canadian maple leaf into the stars. Professor Munn loves this concept, and suggested I play with the bars of the flag, eliminate the box, and play with the number of stars.
This concept uses two Canadian geese to form a S from the negative space. I am the least excited about this design, but everyone loved it.
This is my favorite monogram concept. Secret documents are shredded, so I shredded an S. People liked the idea, it needs to be more shredded, and probably the C added.
2 Comments
The log and the shredded $ are pretty cool, are these just prelim sketches? What do you finish in? Illustrator / PS / Indesign?
Yes these are just sketches in pencil. Two of the final three designs will be finished in illustrator after tight rendering with pen and paper, and the third must be done entirely by hand.
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